Energizer's new platform recognizes that consumers are placing a greater emphasis on responsibility for self, community and the environment as a whole, says Jeff Ziminski, Chief Marketing Officer. "Our products have always been built upon trust, performance, and responsibility. This is brought to life in our new global communications platform. We believe everyone has the power to make a positive impact."
Throughout the years, Energizer has led the industry in eliminating heavy metals from our batteries, while at the same time improving performance.
During the 1990's, Energizer removed Mercury and Cadmium from all household batteries (AAA, AA, C, D and 9V), introducing the first zero-added mercury battery in the United States. During the same time, we converted our hearing aid batteries from mercuric oxide to a zinc air form, eliminating 90% of the mercury.
Today we produce hearing aid batteries with no added mercury. We also manufacture Energizer® Ultimate Lithium batteries, the world’s longest lasting AA and AAA batteries for high-tech devices. Not only do they last longer than ordinary alkaline batteries, they are significantly lighter than alkaline batteries.
Energizer specifies that the paperboard in our primary and secondary packaging is 100% recyclable, runs efficiently on our production equipment to eliminate waste and does not use any heavy metal inks during the printing process.
In addition, we have dramatically reduced ozone-depleting agents from our production process and work with our suppliers to do the same.
All of our manufacturing facilities strive to meet or exceed Federal, State and Local environmental standards. In addition, we continue to proactively reduce the environmental footprint of our manufacturing operations prior to any governmental mandates. For example, Energizer has been proactive in changing our processes and procedures to minimize our impact on the communities in which we operate, including efforts to reduce scrap and outgoing waste to landfills. In fact, in the United States, we worked closely with the Environmental Protection Agency as they developed battery effluent standards modeled in large part on what Energizer has achieved.