Our Innovative Process

Energizer® EcoAdvanced Technology

Using exclusive partnerships and breakthrough technology, Energizer's award-winning scientists created Energizer EcoAdvanced.

The breakthrough technology refines and transforms recycled battery material to create a high-performance active ingredient.

The active ingredient is used in conjunction with energy rings which results in a long-lasting battery that has less impact on the environment. It requires less mining of virgin material and reduces the amount of batteries consumers need to power their devices, resulting in less waste.

Energizer EcoAdvanced holds power for up to 12 years in storage.

It's another in a long line of world firsts from Energizer.

Energizer® EcoAdvanced Story


They said it couldn't be done. Our scientists found a way. A battery made with recycled batteries that maintains high battery runtime? An impossibility for decades is now reality - thanks to Energizer scientists, breakthrough technology and exclusive partnerships.

Introducing Energizer EcoAdvanced, the world's first AA battery made with 4% recycled batteries and our longest-lasting alkaline. We're proud to announce another world's first from Energizer.

Energizer EcoAdvanced AA and AAA batteries are our highest performing, most responsible alkaline batteries (vs. our other alkaline batteries which contain no recycled batteries). Now enjoy performance for your most critical devices, while creating less impact on the planet. Energizer EcoAdvanced creates less impact on the environment by requiring less mining of virgin material and reducing the amount of batteries consumers need to power their devices, resulting in less waste.

Energizer EcoAdvanced is our longest-lasting alkaline battery and the world's first AA battery made with recycled batteries. Today, it contains 4% by total weight (which is nearly 10% of a key active ingredient) – it's another step on our journey to bring performance and responsibility to the world. That's Positivenergy.

Energizer® Leading and Shaping Battery Recycling

Energizer® Innovation Tree

Innovation Tree

Energizer® EcoAdvanced FAQ

Industry experts have long believed it was impossible to create a high-performance battery made with recycled batteries. EcoAdvanced is the world's first battery made with recycled batteries, and is also Energizer's longest lasting alkaline battery.

EcoAdvanced is the world's first battery made with recycled batteries and is Energizers longest lasting alkaline battery.

The RRPs are: $9.99 AA4 and $16.79 for AA10

Eco Advanced is prices in line with the prices of other super premium performance batteries

Currently, global battery processing capacity is constrained and we are using all of the available supply of which we are aware. As processing capacity becomes available we will evaluate all opportunities to continue to provide consumers with "high performance sustainable energy".

As part of the journey, we have become aware of a minor difference in the percentage of recycled battery materials in the first production run of our EcoAdvanced AAA batteries versus AA. While this is only a 0.2% difference (made with 3.8% recycled batteries) we wish to be transparent in our approach. This is a short-term measure that applies only to AAA and which will be resolved June 2015.

This is the first step in providing long lasting sustainable energy to the battery category. We are currently limited by global processing capacity. We are working with global processors to expand capacity which would allow is the possibility to expand the amount of recycled materials in our portfolio.

Energizer is committed to bringing positivenery to the world and we believe in creating less waste. All of our outer cartons are made from 100% recycled materials, and both the backing card and the plastic are 100% recyclable and in line with Australian Recycling Standards. We are constantly looking for ways to improve our recycled content to help create a more sustainable future.

Energizer is working with a variety of exclusive partners who process used batteries and provide us with the recycled battery material which is then used to help manufacture EcoAdvanced.

The recycled material is an active ingredient.

The batteries are recycled from exclusive partners who provide the material for us to include in our manufacturing of the EcoAdvanced battery product.

The batteries are post-consumer.

EcoAdvanced is the world's first battery made with recycled batteries. Energizer is the first company to develop the technology utilising recycled content from batteries without sacrificing on performance. It offers long lasting performance and sustainable energy. No other battery currently offers a high level of performance which is made with recycled batteries.

Alkaline batteries have not contained mercury or other heavy metals for over 20 years and there is no longer a concern of throwing used batteries in the garbage. If you have any concerns or questions, please contact your local council for their regulations in regards to waste management.

Currently there is no facility to recycle batteries in Australia, but we are working with the government and industry to lead and shape the future of battery collection and recycling in this country.

Energizer's scientists spent the past six years and have invested $20M into creating the proprietary technology we now have to transform old, recycled batteries into a long lasting, high performance battery.